The Basics of Web Site Promotion

Having a web site on the World Wide Web does not automatically grant you instant traffic without web site promotion. Just like in the offline world, you need to advertise and do some form of promotion to let people know more about your business and the services you offer. Without promotion, potential customers will not notice you and within a short time you will go out of business due to a lack of sales. The same is true in the online world as well, although both have different methods of promotion.

There are many types of web site promotion that you can use to attract web traffic to your site. You can devise a strategic Search Engine Marketing (SEM) plan that will draw paid traffic to your site. SEM can include Pay per Click (PPC), AdWords, Banner Exchanges, Banner Advertising and many others which all fall under the category of paid traffic. Another form of promotion known as Social Media Optimization (SMO) is basically the process of optimizing your site so that it can be easily linked to and shared across various social media networks such as Facebook, Twitter, MySpace, YouTube and many others. This allows you to spread your message even further to parts of the world at a pace so rapid that it beats traditional marketing hands down.

You can also use another form of web site promotion known as Search Engine Optimization (SEO). These techniques enable your site to rank highly on the search engine results page ( SERPs). Ultimately, you want your site to be ranked on the first page for keywords that your site is trying to target. This will allow you to attract traffic from organic searches to your site which is free. SEO can be both On Page and Off Page. On Page is where your web page contains the keywords you are trying to promote. Off Page is where links with your keywords point back to your web site. The only cost involved in getting your site to be ranked would be the cost spent on link building. One of the most important factors search engines use to evaluate your site’s ranking is the number of incoming links that are pointed at your site. The more quality incoming links your site has, the higher it will rank on the Search Engine Results Page.

There are many other ways you can build links to your sites, including Article Submission, Video Submission, Social Bookmarking, commenting on blogs, creating forum profiles, or creating pages on HubPages.com or Squidoo.com. You could even go a step further by building a complete link wheel for your site. This means that you will not only build your first tier of links to your site but you will also build a second tier of links that are pointed to the first tier links. The whole point of link building is to get the search engines to recognize the importance of your site by the number of popular votes from other sites. This method alone can significantly boost your search engine rankings and help you beat your competition.

The only problem with link building is that it takes up a lot of your precious time and can distract you from your main focus on your business. Fortunately, there are various companies out there that specialize in link building and web site promotion. Depending on your budget, you could easily outsource the entire promotion and marketing of your site to a qualified SEO consulting company that will not only save you time but money as well.

Web Site Promotion Services Companies

A great deal of your success in business lies in your promotional strategy. Thus, if you want to effectively achieve your goals in business, you must be willing to invest time, efforts and resources for this alone. However, it does not follow that you should do the legwork yourself. You can seek for the help of certain companies that specialize in promotion, particularly in advertising.

Web site promotion service companies are among the most sought after companies in the advertising industry today. They are soon to take the place of newspapers and television companies that traditionally provide advertising services. Analysts predict that online advertisements will make up four percent of the whole U.S ad market in 2006.

Everyday, the World Wide Web expands by more than a million Web pages and this heightens the competition among advertisers. Web site promotion companies help you gain the greatest advantage over other Web sites by delivering the most targeted traffic to your site.

What does targeted traffic mean? Consider this: two major search engines in the United States approximately receive 35 million visitors everyday; however, not all of these people may be looking for your site or may be able to locate your site. Those specific site users whose needs and wants specially match your products and services are your targeted traffic. They are potential buyers who can give you more profit and at the same time can benefit from your products and services.

A lot of Web advertising companies nowadays offer a complete solution to your advertising needs. Basic services include search engine and online directory submission, Web linking, search engine optimization and viral marketing.

Simple search engine, directory and classified ads site submission service can cost about $9 monthly or a one-time fee of $30 to $280. Prices depend on the number of search engines and directories where your site is immediately submitted, re-submission of your site, the number of URLs submitted and the additional services you avail of such as monthly reporting of submissions.

Aside from offering traditional Web site promotion services, some also offer services such as Web site analysis, which involves review of your Web sites and your competitors’ strategies, ranking efficiency, and Web site design.

Proofreading and copywriting services are also among the most useful additional services offered by Web site promotion companies. Since the content of the site is vital to your rankings, they need to be properly written notwithstanding the need to have a lot of essential keywords.

Whatever promotional service it is that you choose, it is important to entrust your advertising efforts to a reliable and efficient company. The company’s experience is the best gauge you can use to determine the right one.

Using Web Site Promotion Services to Market Your Web Site

Have you considered using web site promotion services If you are looking for a clever, new way to market your web site, you may want to investigate some of the different web site promotion services that can do the work for you. Web site promotion services design and implement specialized web site marketing campaigns for online business owners. These services can bring you the traffic you need to either get your business off the ground or expand a web site that has already been established.

The web is a crowded market place, which means that sometimes having a good idea isn’t enough. You also need to actively promote your web site. Of course, not everybody has the time, skills, or resources to launch a proper web site marketing campaign. This is where professional web site promotion services come in to play.

What Web Site Promotion Services Can Do For You

Professional web site promotion services can take the anxiety and mystery out of web site marketing. Most services offer a variety of Internet marketing packages, allowing you to customize a campaign that’s right for you and your budget.

The services most commonly offered by web site promotion services include web linking, search engine submission, press release submission, and email marketing. Some services may also help you optimize your web pages or find ways to promote your web site through various outlets.

Some of the best web site marketing techniques are web linking and email marketing. To get you the incoming links you need, web site promotion services will find affiliates who are willing to work with you, web sites that will advertise your product, and Internet shopping malls that can list a link to your web site.

Email marketing works in a similar fashion, advertising your web site and presenting links to potential clients. With an effective email marketing campaign, web site promotion services can substantially increase your traffic and help you to build a new client base.

Finding Credible Web Site Promotion Services

When looking for a credible service, the first thing you need to know is that not all web site promotion services are created equal. There are many unscrupulous companies out there who make all sorts of outrageous claims that can’t be backed up with testimonials or proven results.

The best web site promotion services are experienced, familiar with a variety of web site marketing techniques, and able to provide you with a client list or some substantiated results. Don’t be afraid to ask questions. You need to know which web site promotion services will work and which ones won’t before you spend any money.

You will also want to get detailed information about the web site marketing services that will be provided and how they will be implemented. The web site promotion services that you hire should have a clear, reliable, and legitimate plan of action. If they can’t tell you how they will be achieving the desired results, it should immediately raise a red flag.

Taking the Confusion Out of Internet Web Site Promotion

Internet web site promotion is one of those things that make you
go “hmmm”…

Seriously, there are so many ways to promote a website that
reviewing options for internet web site promotion and ultimately
choosing a route for promoting your website can be mind boggling.
It will much easier for you to decide which internet web site
promotion techniques are in your best interest if you have an
overview of the many options that are available. Providing an
overview that will enable you to make better decisions for your
internet web site promotion is my goal for this article.

Following are some simple explanations of common internet web
site promotion tools and techniques…

1. Publishing a newsletter

Publishing a newsletter is an internet web site promotion
technique that helps you to collect email addresses for opt-in
email campaigns as well as keeping you connected with previous
website visitors resulting in continuous web site promotion to
qualified individuals who have chosen to subscribe to your
newsletter.

2. Email marketing

Many internet marketers have found that email marketing is a
powerful web site promotion tool. The main thing to avoid with
email marketing is SPAMMING, which is sending unsolicited email
messages to recipients. For email marketing to be effective and
legal you have to have an opt-in list, a list of email addresses
for people who have chosen to receive email marketing messages
from you or on the topic you are addressing.

These opt-in lists for internet web site promotion can be
obtained through your newsletter or website, or can be purchased
from third-parties. However, if you purchase opt-in lists from
third-parties, always make sure that you know how the addresses
on the list were collected to ensure that they truly are
targeted, opt-ins.

3. Offering freebies

Because of human nature, people love free stuff – free products,
free information, free graphics, free services, anything free is
hot so offering freebies can be a good internet web site
promotion technique.

Publishing free articles that are of interest to your target
market, or better yet, giving away free articles with the right
to republish, is an excellent internet web site promotion
technique as long as the article contains information that will
direct readers to your site and republishing rights clearly state
that the information cannot be altered or removed prior to
republishing.

4. Classifieds and e-zine advertising

Just like in the “real” business world where classified ads and
magazine advertisements are good promotional techniques,
classifieds and e-zines can be a great internet web site
promotion medium. There are a number of category specific
classified ad sites on the internet through which you can
purchase classified advertisements. There are also e-zines which
are effectively electronic magazines, as well as newsletters,
that offer classified advertising services.

5. Search engine optimization

Search engine optimization is a technique that optimizes your
website so when submitted to the search engines, it will get
indexed with a good rank. Effective search engine optimization
requires ongoing monitoring and adjustments to maintain your rank
in the search engine results. Though obtaining and maintaining a
good search engine ranking can be difficult, it is undoubtedly
the most effective internet web site promotion technique because
prospects that are looking for your products, services or
information will use the search engines to find you.

6. Shopping bots

Shopping bots are nifty internet web site promotion tools because
they help shoppers to find the best deal for whatever they are
shopping for. They actually give shoppers a comparison of various
websites that are offering the products or services with a brief
description of the offering and the price. Effective use of
shopping bots as an internet web site promotion tool will send
qualified shoppers that are ready to buy to your website.

7. Pay-per-click advertising

Pay-per-click advertising is an internet web site promotion tool
that enables you to bid on keywords that will put your website in
the top ranking in search engines.

8. Viral marketing

Viral marketing is one of the easiest and most inexpensive
internet web site promotion techniques. By including information
about your website at the end of email messages and other
correspondence to your contacts, the information will be spread
through a network of your contacts to others they come in contact
with.

9. Newsgroup participation

If used properly, industry-based newsgroups can be awesome
internet web site promotion channels. By participating in a
newsgroup you can build your reputation as an expert in your
field as well as building trust-based relationships with those
interested in your products or services.

10. Press releases

Press releases are often underrated as internet web site
promotion tools. Press releases are actually sent to the media to
break news about your company. An effective press release that
captures a reporter’s attention has the potential of producing
massive media coverage that will be good for your internet web
site promotion.

11. Link campaigns

Link campaigns are relatively inexpensive ways to accomplish
internet web site promotion. The main point is to get relevant
websites to put your link on their site so their site visitors
can follow it to your website. This can be done through a
reciprocal link agreement, a link exchange where you put their
link on your site in exchange for them putting yours on their
site, or by paying for the placement of your link. Providing high
quality content that is of interest to another site’s customers
is also a great way to get others to link to your site.

12. Banner ads

Banner ads are ads that you buy that are displayed on other
websites. At one time they were thought to be an incredible
internet web site promotion technique, but over time they have
diminished in value. Even so, banner ads can still be used for
internet web site promotion.

13. Affiliate programs

When you have your own affiliate program, you basically
accomplish internet web site promotion via affiliates who
advertise your products and services for you for a fee. The fee
structure for an affiliate program is sometimes based on a
commission of sales from an affiliate’s referrals or on a pay-
per-visit structure for visits to your site that result from the
affiliate’s efforts. Affiliate programs aren’t only a great
internet web site promotion technique; they are also an
incredible tool for multiplying your sales through increased
marketing efforts that essentially cost you nothing.

5 Easy Steps to Advance in Site Promotion

When you want to promote your site, you can do it in different ways. To advance in site promotion, you have to take up the advanced ways and techniques and follow them to the result. Certain steps will help in promoting your site in an easy way.

Submit to search engines – You are ready with your site, everything you have done to make it a completely structured site, and then go for the first step. Submit your site to the search engines. Search engine submission is an effective way for site promotion. It will perform better site promotion for your site than most other ways.

Advertise – Advertise about your site. Advertising is another necessary step for website promotion. Advertising has been used for promotion as it can easily get the attention and the interest needed from the prospective customers. You can advertise online for people who uses internet and can advertise offline for the people who do not use internet much.

Publish press releases – Press releases are meant for promotion and publicity. Write good press releases about your site and send them to different agencies and publications for publishing. Press releases can contact a huge traffic at one time and it is good for making people aware of your site.

Send sales letters -Sales letters can also perform the needed promotion for you. Make a good sales letter, and send it to people who may be your prospective customers. Site promotion is easy with sales letters.

How To Make Money Using an Udemy Online Teaching Course

A few decades ago, it was hard to find a good teacher. The only option that you had was to look for one in your area because the Internet was not available at that time. Nowadays, the internet has made it a lot easier to learn from the comfort of home. If you have been thinking of taking a certain course to hone your skills, we suggest that you check out Udemy. Let’s find out how people make money on Udemy by launching courses through websites. Read on to know more.

What Is Udemy?

Basically, this platform brings both students and teachers together. As a matter of fact, Udemy is one of the top platforms for online courses. It offers a lot of free tools and support for instructors to develop courses and make money from them.

Udemy allows anyone to create a course and offer it to everyone across the globe through its platform. Nowadays, the platform has more than 15 million students from more than 190 countries. Moreover, it has courses in more than 80 languages.

Launching a Course

If you want to submit a course on Udemy, you may want to follow the steps below. We will talk about each step in detail so you can get started without any problem.

Sign up

First of all, you may want to go to the home page of Udemy and sign up for an account, which will cost you nothing. As soon as you have signed up, you can access tons of free as well as paid courses.

Course creation

After signing up, you can hit the “Teaching” button. The “Create a course” button will show up that you can press to create a course and become a tutor.

Udemy revenue model

For course creation, Udemy won’t charge you any fee. On the other hand, for selling, you do have to consider the revenue model offered by the platform. Let’s find out more about the revenue model.

Instructor promotion

After a lead generation, the entire revenue goes to the course instructor. For instance, if a lead is generated through the coupon code given by the course creator, the instructor will get the revenue.

Organic traffic

If the course buyer comes to the platform through organic traffic, 50% of the revenue will go to the course creator. And the rest will go to the website. So, there is a lot of money to be made even if you don’t use other means to get the word about your courses.

Other revenue sharing model

This revenue sharing ratio can be between 25% and 97%. Actually, the ratio is based on the fact whether the customer comes to the platform via deals, ads or affiliates. So, based on these factors, the revenue can be more or less.

Resources for Udemy

Udemy helps you throughout the process. Whether you are going to create a course or you want to promote, the platform has resources for you. Udemy offers tons of free resources that help you make your course a success. As a matter of fact, the free resources on this platform are on the list of the best advantages of Udemy, as they help you make money from your course without too much struggle.

So, if you have been thinking of creating a course and publishing it on Udemy, we suggest that you take into account the advice given in this article. Just make sure your course is interesting and it can help your students learn new things. And that’s all you need in order to sell your courses and make a lot of money.

Ideal Solutions To Success Online

If you have ever spent time looking for ideal solutions to success online, you could find yourself very frustrated. You found that there are basic ways to succeed in this line of work. You know that online work isn’t hard, physical labor. Working online is easy in that there isn’t a lot of physical work involved. People who work hard as builders, factory workers, office personnel and in administration, must work hard and produce good results or they no longer have a job. Online work isn’t hard physically. However, it takes tenacity, perseverance, and a little knowledge to be successful. Perhaps herein lies part of your annoyance. Let’s look at some things that bring frustration into your ideal online performance. The items are not listed in any particular order of difficulty or ordered frustration levels.

Number 1, Building a Website

The number one thing that frustrates many people and keeps them from being successful online is building a website. This one thing kept me from being successful online years ago. When you find the right training building a website can be really easy. You don’t have to know HTML to build one today. You can learn how to make a website at certain locations on the Internet. There are places where you can learn how to make a free website.

Number 2, Finding a Domain Name

The best way to relieve frustration from finding a domain name is to first find the niche you want to promote. The name of your site needs to match the niche you have chosen. So, the way you keep this from being frustrating is to identify your niche, and then write a list of 10 to 15 names that describe your niche. It’s like choosing a title for a book, the title must tell what the book is about. Same with your domain name. It must tell what your niche is about. I prefer to stick with a .com. It’s just a personal preference that you don’t have to adhere to.

Number 3, Getting Site Ready

Until you learn, getting your site ready for search engine optimization can be really frustrating. Actually, it can be next to impossible if you don’t have the proper training. Again, I have a page for you to review that explains the ins and outs of preparing your site for SEO. Again, you can write articles, use social media such as Facebook, Twitter and Pinterest. The big question you need to ask is, “Where are you going to get the training and knowledge on how to make these ideas work for you?”

Number 4, Getting Traffic

The number one goal for any marketing site is to drive traffic to it. There are many ways to do this, but the only way I choose to do this is by writing good content for my website. What if you can’t write, or at least you think you can’t? Many sites offer training on how to write.The training on a few sites is phenomenal. Every bit of the training is to help you build a site, monetize it and then drive traffic to it. You can learn so many ideas on what to write that you will never run out of something to write about. Getting traffic is almost done for you. All you have to do is follow directions.

Number 5, Training

Before I found a helpful site, training was my nemesis. The lack of training defeated me every time and cost me money. The training I have gotten has given me a handle on success. I have learned how to succeed because I have been trained well. Following are a few things I have been able to find online:

Certification Courses: 5 Levels

1. Getting Started

2. Build Your own Traffic Producing Website

3. Making Money!

4. Mastering Social Engagement

5. Achieving Maximum Success Through Content Creation

Each level has several courses and the training available to make you successful! I repeated most of the lessons. Some were simple but needed more exploring. Others were new to me and my then limited expertise. I can’t believe how much knowledge is packed into these lessons. Yet the progress from one step to the next is given in easy steps for those who aren’t technologically proficient when they begin the courses.

You Get All the Training

Every site that I tried before this would promise they could teach me how to be successful. What they taught me was that I needed to hire a group of professional online gurus to help me build a successful online business. I paid good money to learn this, too. Their ads said that even a monkey could learn how to use their program. I guess that I’m not as smart as a monkey because I couldn’t begin to understand what they were trying to teach me. “You’ll never believe how easy it is to make money online,” their ads read. I learned the hard way, out of pocketbook hard way, that paper will lie still and let you write anything on it. At least the paper they wrote on did! I was never able to follow more than the first couple steps. Not nearly enough to learn anything. However, all that has changed now. Since I found this site, I have learned how to be successful online. All I’ve done since I’ve been here is grow and grow. That’s where I am. That was what I was looking for in the first place. Can I tell you that I found a place where you can work at your pace, make the amount of money you want to make, and work when and where you want to.

Work for Yourself

The best boss you will ever have is YOU. Working for yourself online doesn’t require lots of energy. You don’t have to have a specific location where you go to work. With today’s technological advances, you can work from nearly anywhere. I prefer to work at home with my family nearby. That’s where you can find yourself, too. Are you ready for the change? Are you ready to be your own boss? Then don’t wait! Visit me to begin today!