The Basics of Web Site Promotion

Having a web site on the World Wide Web does not automatically grant you instant traffic without web site promotion. Just like in the offline world, you need to advertise and do some form of promotion to let people know more about your business and the services you offer. Without promotion, potential customers will not notice you and within a short time you will go out of business due to a lack of sales. The same is true in the online world as well, although both have different methods of promotion.

There are many types of web site promotion that you can use to attract web traffic to your site. You can devise a strategic Search Engine Marketing (SEM) plan that will draw paid traffic to your site. SEM can include Pay per Click (PPC), AdWords, Banner Exchanges, Banner Advertising and many others which all fall under the category of paid traffic. Another form of promotion known as Social Media Optimization (SMO) is basically the process of optimizing your site so that it can be easily linked to and shared across various social media networks such as Facebook, Twitter, MySpace, YouTube and many others. This allows you to spread your message even further to parts of the world at a pace so rapid that it beats traditional marketing hands down.

You can also use another form of web site promotion known as Search Engine Optimization (SEO). These techniques enable your site to rank highly on the search engine results page ( SERPs). Ultimately, you want your site to be ranked on the first page for keywords that your site is trying to target. This will allow you to attract traffic from organic searches to your site which is free. SEO can be both On Page and Off Page. On Page is where your web page contains the keywords you are trying to promote. Off Page is where links with your keywords point back to your web site. The only cost involved in getting your site to be ranked would be the cost spent on link building. One of the most important factors search engines use to evaluate your site’s ranking is the number of incoming links that are pointed at your site. The more quality incoming links your site has, the higher it will rank on the Search Engine Results Page.

There are many other ways you can build links to your sites, including Article Submission, Video Submission, Social Bookmarking, commenting on blogs, creating forum profiles, or creating pages on HubPages.com or Squidoo.com. You could even go a step further by building a complete link wheel for your site. This means that you will not only build your first tier of links to your site but you will also build a second tier of links that are pointed to the first tier links. The whole point of link building is to get the search engines to recognize the importance of your site by the number of popular votes from other sites. This method alone can significantly boost your search engine rankings and help you beat your competition.

The only problem with link building is that it takes up a lot of your precious time and can distract you from your main focus on your business. Fortunately, there are various companies out there that specialize in link building and web site promotion. Depending on your budget, you could easily outsource the entire promotion and marketing of your site to a qualified SEO consulting company that will not only save you time but money as well.